Most Marketable Athlete Rankings 2024

In a sports landscape brimming with talent, the 2024 rankings of the most marketable athletes showcase not just athletic ability but also the cultural impact and reach that several top sports icons wield internationally. In the most recent rankings, competitors from various sports such as gymnastics, football, basketball, and even rugby had a notable influence. These athletes represent far more than mere sports symbols—they are innovators, inspirations, and significant influencers in fashion, social issues, and more. Let’s explore the top 10 and other significant entries, examining what makes them so appealing in the current market.

1. Simone Biles - Gymnastics (USA)

Simone Biles is continually transforming gymnastics and sports in general, achieving history with her seventh Olympic gold medal at the Paris Games. Biles' path has been marked by resilience, as she has candidly discussed her mental health challenges, initiating worldwide discussions about the significance of athletes' welfare. Her promotion of causes and openness are broadly impactful, and her exceptional sports accomplishments render her a favorite in the media. Combining athletic prowess, strong character, and impactful advocacy, she stands out as the most marketable athlete of 2024. Biles' influence goes beyond just gymnastics enthusiasts; she is admired as an authentic role model, making her very attractive to brands in fitness, fashion, and wellness sectors.

2. Vinicius Junior - Football (Brazil)

Brazilian footballer Vinicius Junior, regarded as one of the most promising young talents in global football, has rapidly emerged as the symbol of a new generation in the game. Presently topping the football rankings, Vinicius excels not just due to his talent and physical ability but also for his commercial appeal outside the pitch. Vinicius draws in people of all ages with his charm and approachable character, making him a favorite among international brands and supporters. His influence on social media is strong, positioning him as a brand favorite, particularly as he champions significant social matters, especially concerning racial equality. As Brazil’s present football legend, he attracts a massive following in one of the sport’s biggest markets.

3. LeBron James - Basketball (USA)

Discussing marketability is challenging without referencing LeBron James. Recognized as an NBA icon and among the most impactful sports personalities globally, LeBron has sustained a worldwide fanbase for nearly twenty years. Through his production company and significant endorsements, he has solidified his legacy both in and out of the arena. He is recognized for his social activism, particularly his efforts with the “I PROMISE School” that he established in Ohio. Even as he approaches the twilight of his career, his impact on culture and the market is still significant. Brands appreciate James for his trustworthiness, enduring presence, and continual dedication to social issues, which makes him an exceptionally impactful ambassador.

4. Caitlin Clark - Basketball (USA)

Caitlin Clark’s rapid ascent in women’s basketball has drawn the fascination of both fans and brands. Renowned for her scoring talent and fierce competitiveness, Clark has risen to become the new emblem of college basketball in the United States. Her leadership and game-winning shots have established her as an icon in college sports, and her approachable, down-to-earth personality has garnered a large fan base. As women’s sports gain more popularity and marketability, Caitlin Clark's role as a young, impactful athlete positions her prominently, as brands aim to engage with younger audiences via sports.

5. Lionel Messi - Football (Argentina)

Lionel Messi's brand influence continues to thrive as he stays one of the most revered athletes in football history. The eight-time Ballon d'Or champion has a legacy that is hard to rival, and his transfer to Inter Miami in 2023 broadened his audience in the U.S., a market where the popularity of football is increasing. Messi's charm is eternal, attracting brands eager to collaborate with him because of his global appeal and athleticism. Despite being ranked fifth on this list, Messi remains a significant global figure, establishing himself as a marketing giant who resonates with various generations and demographics.

6. Rebeca Andrade - Gymnastics (Brazil)

Another remarkable athlete in gymnastics, Brazilian gymnast Rebeca Andrade has enchanted viewers globally with her graceful yet strong performances. Andrade has shattered obstacles in her native country and throughout Latin America, where gymnastics typically receives less focus than football. Her commitment and enthusiasm have motivated a new wave of gymnasts, and her latest successes rank her among the most marketable athletes. Companies aiming to grow in Latin America or to leverage the rising interest in women's sports view Andrade as an appealing representative.

7. Ilona Maher - Rugby (USA)

Ilona Maher, a prominent figure in U.S. women’s rugby, has gained attention for her fierce competitiveness and engaging, down-to-earth persona on social media. Maher's presence on platforms such as TikTok has attracted a wide, active fan base that goes beyond standard rugby enthusiasts. Renowned for her clever and uplifting social media content, she offers a friendliness that attracts a wide range of followers, particularly among younger admirers. Her genuine nature makes her a distinctive and marketable athlete who resonates effectively with brands seeking authentic personalities in sports.

8. Kylian Mbappé - Football (France)

Kylian Mbappé's fame keeps ascending. Recognized as one of the most talented athletes of his era, the Real Madrid forward blends remarkable talent with charm. His position in France's national squad and his impact in European club soccer have turned him into a worldwide icon, loved by supporters and desired by companies. His youth provides longevity, making him an ideal selection for endorsements that connect with younger audiences. He enjoys significant popularity among sportswear and fashion brands, and his influence is anticipated to increase.

9. Cristiano Ronaldo - Football (Portugal)

Cristiano Ronaldo's impact on football is incontestable. Recognized as one of the most famous athletes globally, Ronaldo consistently attracts the interest of both fans and brands. Although he ranks lower on the list than in prior years, his marketability is still considerable because of his large social media following and his affiliations with brands that appreciate his commitment and fitness. Ronaldo has demonstrated that age is merely a figure when it relates to preserving his position as an international legend.

10. Katie Ledecky - Swimming (USA)

U.S. swimmer Katie Ledecky has been a powerful presence in swimming, and her steady performances have cemented her status as one of the most marketable athletes. With seven Olympic gold medals and various world records, Ledecky’s accomplishments are unmatched in her discipline. Her commitment and approachable nature make her an accessible figure, and her appeal is enhanced by the growing emphasis on individual sports. Companies in health, fitness, and wellness actively collaborate with Ledecky, viewing her as an inspiration for emerging athletes around the globe.

Notable Mentions in the Top 50

Aside from the top 10, numerous other athletes have also demonstrated impressive marketability:

Neymar Jr. (17th) and Jude Bellingham (19th): Neymar, the top goalscorer for Brazil, along with Bellingham, a talented English midfielder, symbolize the next generation of football, attracting brands keen to connect with their large fan followings.

Beth Mead (24th) and Lucy Bronze (39th): As key players in English women's football, Mead and Bronze have greatly advanced the recognition of women's football, leveraging the sport's growing appeal.

Harry Kane (30th): Recognized for his leadership qualities and steady performance on the field, Kane attracts brands seeking authenticity and dependability.

Marcus Rashford (40th): As a champion for social reform, Rashford has gained admiration for his efforts in child poverty and education, enhancing his appeal in the market.

Victor Osimhen (44th) and Erling Haaland (45th): These emerging forwards are swiftly rising in prominence and are expected to maintain their growth in both the sport and sponsorship agreements.

Final Thoughts


The rankings of the most marketable athletes for 2024 highlight a transformation in the priorities of fans and brands regarding sports personalities nowadays. Although athletic performance is crucial, athletes who participate in social causes, have a robust social media presence, and display relatability tend to be the most marketable. This year's roster showcases an energetic collection of athletes, featuring seasoned legends such as Messi and Ronaldo alongside rising stars like Caitlin Clark and Rebeca Andrade. With the ongoing expansion of sports as a medium for social change and worldwide impact, these athletes are establishing fresh benchmarks for marketability in 2024.